When the email arrived with an invite for a press trip to a place called Roero, the Scooby-Doo voice in my little-boy brain said, “Row-Where-Roe???” But then I opened the invitation and learned that Roero is in the Cuneo province of Piemonte and part of the “Distretto Langhe, Roero e Monferrato” (a UNESCO World Heritage site).
Being neighbors with Langhe and Monferrato, home of two of Italy’s most heralded wines, Barolo and Barbaresco, definitely caught the attention of the adult-functioning part of my brain. I accepted the invite to the EU sponsored Sip and Savor campaign with this trip hosted by the Consorzio Tutela Roero.
