More than 130 boys and girls aged 8 to 13 took part in the New York edition of Serie A Elite on June 20 at Chelsea Waterside Park in Manhattan. The event, free of charge, was organized by Lega Serie A in partnership with the Rome City Institute and offered participants the chance to train with Italian coaches, experiencing firsthand the methodology and culture of Italian football.
The program ran throughout the day with on-pitch training sessions, interactive activities, and a close-up viewing of the iconic Serie A Scudetto Trophy. All participants received official PUMA jerseys, the league’s global technical partner. Alongside the sporting activities, families were engaged through activations by a selection of Italian brands, bringing the lifestyle and identity behind Italian football to American audiences.