Founded in 2024 by Italian entrepreneur Paolo Dalla Mora, the brand draws on the legacy of oenologist Arnaldo Strucchi, said to have pioneered Vermouth di Torino. Strucchi aims to position vermouth as ‘a protagonist in the cocktail culture’ and offer ‘a fresh take on one of Italy’s most iconic aperitivo traditions’.
After recent launches in the UK and Greece, and an appearance at Bar Convent Berlin, the vermouth and bitter brand is heading to the US market for the first time. For the launch, Strucchi has partnered with Brooklyn-based artisanal spirits importer and distributor PM Spirits.
