The Italian Trade Agency (ITA), in collaboration with ANFAO (Italian Optical Manufacturers Association), have announced the presentation of Reflections – Italian Eyewear Exhibit on March 4, 2026, at the IAC Building in New York City. This event will offer optical retailers, industry press and industry professionals an exclusive preview of select Italian eyewear brands that will be exhibiting during NYC Eyewear Design Week (EDW), which will run from March 4 through 8, the announcement noted. The Reflections exhibit will take place from 2:00 – 6:30 p.m., followed by cocktails, and is “designed as a curated discovery experience spotlighting Italy’s legacy of craftsmanship, innovation and design excellence,” ITA and ANFAO said in the announcement.
The exhibition will create a gallery-like environment that allows attendees to engage directly with collections, meet brand representatives and gain early insight into emerging trends. Reflections serves as a preview platform, connecting the U.S. optical community with Italian manufacturers.
