With dreamy beaches, enchanting Roman streets, and stately Florentine galleries, it's no wonder that Southern Italy is so beloved—but perhaps the south is a bit too loved, with overtourism becoming an increasingly pervasive issue. The north of Italy is often overlooked by travelers, but has much to offer. And one small town is quickly gaining more attention.
According to data from Hotels.com, interest and search volume for Italy's Belluno province (located a little more than an hour from Venice), increased 115 percent between 2024 and 2025. The province is home to the eponymous town of the same name, which is considered the "gateway to the Dolomites" and is full of charm. But there's much to see throughout Belluno.
