Italy, a country renowned for its world-class wineries and rich history, continues to attract wine enthusiasts from around the globe. As wine tourism becomes an increasingly important part of the country’s tourism industry, it has begun to drive significant growth in the travel sector.
The latest study on wine tourism in Italy explores how wineries manage tourism, investment trends, performance numbers, and future plans. Despite facing some challenges, including seasonality and low international reach, Italy’s wine tourism is positioned as a growing sector in the global travel market.
