For the first time ever, three of Italy’s most recognised “radical design” brands are being shown together in the US, as part of an exhibition taking place inside a New York townhouse. On the occasion of the NYCXDesign festival, the Italian Radical Design group – made up of Memphis, Gufram, and Meritalia – has taken over a space named Kalei NYC, in the Bowery district of the city.
Iconic pieces from each of the three brands are spread out across three floors – from Gufram’s Cactus, to Memphis’ Carlton bookcase. The idea to present them all mixed in with one another was intention, with the group hoping to give visitors an immersive overview of the Italian Radical Design Movement – describing it as a “shared cultural language rather than a sequence of individual brands”.