The Prosecco wine story has been one of the most significant success stories in the wine world over the past 15-20 years, and the long-term numbers often tell it even better. It now accounts for 31% of the value of all Italian wines sold in the United States, and boasts a very high penetration rate across all age groups, starting with Millennials (27%) and females (6 out of 10 users are women). It is also the symbol of Made in Italy mixed-wine.
The marriage between Americans and Prosecco seems to be steadfast and strong, as 15 years after redefining the production pyramid (Conegliano Valdobbiadene Prosecco Superiore DOCG, Asolo DOCG, and Prosecco DOC), the value of the “new” Prosecco denomination has increased from zero to over 500 million US dollars. This is a 178% jump over the past 7 years alone, equal to four times the overall growth rate of Made in Italy wines in the USA”, a focus the UIV-Vinitaly Observatory released today, noted, just before Vinitaly.USA (Chicago, October 5-6), the B2B trade show dedicated to Made in Italy wines.
