Have you ever wondered why Italian food appears in nearly every corner of the world, from major capitals to small towns? As someone who spends my days helping brands scale across markets, I find the answer lies less in recipes and more in distribution.
Italian cuisine is one of history's great case studies in how a simple, repeatable product spreads through networks, adapts to local demand and eventually becomes a global default. There are lessons here for anyone building technology and trying to win users far from home.
