Barberino's, the pioneering chain of Italian barbershops with a luxurious and contemporary approach, is bringing the best of Italian barbering to the heart of NYC on February 8th. Located at 520 Madison Avenue, between the Upper Eastside and Rockefeller Center, amidst a blend of corporate offices and stylish residential areas, the new Barberino's barber shop will assume the location formerly occupied by The Art of Shaving on Madison Avenue.

To celebrate the grand opening, patrons visiting between February 10th and 14th will receive a dual treat – an ultra-hydrating Barberino's face mask and a special tin of Venchi Italian Chocolate – with any service. Barberino's ultra-hydrating face mask is a rich, nourishing treatment designed to soothe and refresh the skin while boosting its hydration.