In early June, Panerai inaugurated its latest brick-and-mortar boutique on Madison Avenue in Manhattan. Spanning two floors, and complete with a bar and displays cases full of vintage watches and memorabilia, Casa Panerai NYC is the largest Panerai boutique on the planet.

Situated among the world’s top luxury names on one of the city’s most desirable blocks, Casa Panerai is a major step forward for the brand and an essential destination for fans of the Italian-born luxury watchmaker. “The opening of Panerai’s flagship boutique on Madison Avenue in New York City is a significant milestone,” says Jean-Marc Pontroué, the Maison’s CEO.