Lega Serie A USA today announced Allied Sports as an official agency of record, supporting the Italian soccer League's North American team headquartered in New York City. As part of Lega Serie A's expansion efforts in the United States, Allied Sports will lead commercial strategy and sales efforts to help maximize corporate partnership revenue, grow the League's domestic fanbase, and align with like-minded brands.

A global football powerhouse, Serie A is comprised of 20 highly competitive Italian clubs, including five that have American owners – Atalanta B.C., Fiorentina, Genoa, AC Milan and Roma. Since 2022, a record ten Americans have competed in the league, including Christian Pulisic who currently plays for AC Milan.