Exactly ten years ago, on June 22, 2014, in Doha, Qatar, UNESCO “consecrated” the wine-growing landscapes of Langhe, Monferrato and Roero, with its hills from which Barolo and Barbaresco, two Italian pride and joy in the world, are born, to the list of World Heritage Sites.

Two decades later, the lands of Langa, Monferrato and Roero, Italy's leading district in terms of value, home of Nebbiolo that becomes Barolo and Barbaresco, but not only, and of the sublime white truffle of Alba, with its charm also made immortal by the pages of some big names in Italian culture such as Cesare Pavese and Giuseppe Fenoglio, will host one of the world’s most important sporting events, the Tour de France, the stage race that every cyclist dreams of winning.