April 19 2024, 18:00 (Local time). IIC-NY 686 Park Avenue, NY. The Institute is pleased to host the presentation of the book: “Corporate art. Embracing a new mentality in marketing and sales strategies” by Arvedo Arvedi. The author in conversation with Fabio Finotti, Director of IIC-NY, and special guest. On the occasion of the Exhibition: Corporate Art. From Art to Fashion

(on display at IIC-NY April 15-26). Born in Verona in 1964, Arvedo Arvedi’s childhood and adolescence were full of stimuli and inspirations, thanks to the intellectual curiosity of his family and the many acquaintances, leading figures in the fields of culture and business.