In 1926, Italian Futurist painter Fortunato Depero debuted “Squisito al selz” at the 15th Venice Biennial. The painting advertised Campari, a popular Italian aperitif, and belonged to a genre Depero called quadro pubblicitario or “advertising painting.”
Depero’s Biennial presentation was an offshoot of a half-decade collaboration between the artist and the brand; in 1924, he was put in charge of the company’s advertising brand and campaigns, and produced many materials for them in his signature style.
