Go get your Gucci glasses for your Instagram moment! The Italian luxury brand has been turning out some seriously appealing advertising murals on buildings in New York and Milan and their latest iteration is a brilliant social media play.

The label’s new Art Wall project covers a wall on New York City’s Lafayette Street in SoHo and a wall in Milan’s Largo la Foppa in the Corso Garibaldi district, which have both become regular canvasses for Gucci’s artist collabs.