To acquaint American consumers with the beauty, the quality and the unparalleled style of "made in Italy" jewellery. This is Fiera di Vicenza's goal in starting a journey that will visit several States throughout 2013 to showcase the excellence of design and Italian manufacturing at the sector's most glamorous events.
The international exhibition calendar started off with the great success of VICENZAORO Winter, which brought 1,500 exhibitors from 31 countries and 29,000 operators from 120 countries to Vicenza, the city of Palladio. Fiera di Vicenza will now visit the Centurion, an invitation-only event dedicated to high-end jewellery, which will take place from the 2nd to the 5th February in Scottsdale, Arizona. Fiera di Vicenza will also present its most successful exhibition formats, such as VICENZAORO About J, an exclusive community that brings together Italian and international jewellery haute couture in unique and exclusive locations. After the event in Cortina d'Ampezzo, Queen of the Dolomites, About J will be in Venice, the most famous city in the world, from the 4th to the 6th of September 2013. The About J formula answers the need to enhance the Italian jewellery sector's role as leader in design, creativity and high-end manufacturing through very engaging and distinguished events.
Fiera di Vicenza's American schedule also includes other events: JA Winter (24th-26th February), Luxury Privè (July-August) and JA Special Delivery (October) in New York, the Smart Show in Chicago (13th-15th April), the AGS Conclave in Scottsdale (24th-27th April), Luxury by JCK (28th May- 3rd June) and the JCK Show in Las Vegas (31st May-3rd June). In partnership with Reed Exhibitions, Fiera di Vicenza will employ the extremely successful VICENZAORO Italian Club format to showcase the most beautiful collections by 130 companies and brands that are representative of the main "made in Italy" production centres.
The involvement of independent retailers will also continue, with a specific initiative by Fiera di Vicenza that aims to strengthen knowledge and commercial trade between Italy and the US through B-to-B events and matchmaking.
Fiera di Vicenza is present where markets favour high-end manufacturing due to their size, growth potential and segmentation. In these markets it is fundamental to be close to final consumers and support local distribution and retail. The combination of Italy's excellence and Fiera di Vicenza's international dimension can create new opportunities for "made in Italy".