The future of Made in Italy: risks & opportunities in trademark protection

Apr 25, 2023 687

Friday, May 5 · 6 – 9pm PDT. Innovit – Italian Innovation and Culture Hub, 710 Sansome Street San Francisco, CA 94111. Please join us for an interactive and engaging discussion. Attendance is limited and RSVP is required for this in-person event. Join us for an interactive discussion on how an evolving marketplace and Gen Z will influence Made in Italy recognition, intellectual property, and the future of luxury.

Our national brand embodies centuries of dedication to the principles of esthetics and taste, high-quality produce and foods, superior materials, and aspirational experiences. The ability of Italy to turn its heritage into a global commercial success from the ashes of World War II is truly a unique story. 

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