“Giuseppe Franco Salon Opening Summer 2017” reads a sign in a window on Canon Drive in Beverly Hills. Well, not exactly what you are thinking. This soon opening salon is the 5th Giuseppe Franco, born in Calabria and raised in New Jersey, is opening next to the other four he has been operating for 35 years in the heart of Beverly Hills. 
 
Among his clients are many “industry” stars like Arnold Schwarzenegger, Mickey Rourke, Sylvester Stallone, very good friends of his, but he cuts and styles hair also for charity: “I have received a lot in life and I think we have to give back. For years I have been contributing to a charity benefitting children with cancer and to Safe Passage, a charity helping battered women get back on their feet".