Italian menswear brand ISAIA opened its doors to VIPs in Beverly Hills last week on Brighton Way, giving gentlemen with a penchant for high-end clothing yet another bespoke place to shop.

According to global CEO Gianluca Isaia, the brand—which also opened a flagship on Madison Avenue in Manhattan—will "represent being at the upper echelon of the luxury market" and will cater to the "new gentleman—one who is passionate, intellectual and charming in an unconventional way."

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Source: http://hauteliving.com/