Italy’s iconic United Colors of Benetton is back in the US with a pop-up store

Nov 09, 2019 390

BY: Silvia Giudici

United Colors of Benetton has opened the doors to its first US pop up store in more than 4 years. Located in the Santa Monica Place shopping center, the four-week pop-up event started on October 25, 2019, and will conclude on November 24, 2019. Showcasing the brand’s evolution to streetwear-inspired design and sustainable fashion under the artistic direction of Jean-Charles de Castelbajac, the pop-up store will offer exclusive lines, revealed at the 2019 Milan Fall Fashion Show.

The Benetton Group is one of the most well known fashion companies in the world, present in the most important markets with about 5,000 stores. Widely considered  a business group that plans for the future but lives in the present, it is also  appreciated for how  it keeps a  watchful eye on the environment, on human dignity, and on a society in continuous transformation.

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