Last May, Loro Piana, the Italian brand owned by the LVMH group, celebrated its partnership with the Mytheresa.com website in the sublime Stanley House in Hollywood. Seven months later, it has landed on Rodeo Drive, inaugurating a pop-up at 323 North Rodeo Drive, an address where Fendi recently made a name for itself, and where the watch brand Piaget held its last address. 

Already present in Los Angeles, in Beverly Hills on Rodeo Drive, in West Hollywood at the Pacific Design Center, and in the luxury mall of South Coast Plaza, Loro Piana is taking advantage of this temporary space to present its collection of shoes and hats; items that are marked in neon on the storefront.