Maserati makes grand plans for revival at its 100th birthday party

Aug 23, 2014 1189

By Lawrence Ulrich

Slip-sliding around Mazda Raceway Laguna Seca with Derek Hill in the world's last Maserati Tipo 151 – a vintage honey that tore through LeMans in the early '60s – it's possible to imagine that Maserati's glory days were all in the past. But seeing the alluring Alfieri concept car unveiled for North America, it's clear that Maserati has more in mind than being a nostalgia act.

At the Rolex Monterey Motorsports Reunion and Pebble Beach Concours d'Elegance – the world's most prestigious vintage race and classic car show – Maserati finds itself in a historically high gear. Celebrating its 100th anniversary, the brand was the Honored Marque at both the 64th annual Pebble Beach event; and the Motorsports Reunion that put a century's worth of historic race cars through their ripping, romantic paces around Laguna Seca – rather than sitting in a dusty museum.

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