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Moschino opened its first U.S. boutique in Los Angeles today at 8933 Beverly Boulevard

The first concept store conceived by creative director Jeremy Scott, the 3,500-square-foot space, formerly Hadid Gallery, presents Scott's colorful, pop vision in a clean, white space with large plate-glass windows facing the manicured street, all the better to show off the large-form installations, oversize cola cans, atop which mannequins in graphic crushed can-printed dresses and separates are perched in cheeky poses.


Moschino sits on a stretch of Beverly Boulevard west of fashion-heavy Robertson Boulevard, which is part of the West Hollywood Design District.

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Fonte: ICE

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