West Hollywood was the place to be on November 28th, the evening Poltrona Fraucelebrated the grand opening of its newest, state-of-the-art showroom. The leader in Italian-made leather and furniture hosted over 800 trendsetters, designers, architects, media, and more. Ferrari of Beverly Hills and Ca'del Bosco sponsored the unforgettable night, which also included the opening of Luminaire's connecting space.

Poltrona Frau's venue in West Hollywood stands out from the surrounding furniture stores due to its impeccable, distinctive, and innovative collection. The store also offers an incredible 360-degree view from the outside. CEO Dario Rinero was on hand to personally greet many of the evening's guests. These guests were also captivated by the onsite live demonstration of the Italian craftsmanship applied to a unique Poltrona Frau armchair.