Salvatore Ferragamo, the Italian luxury fashion House, celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills Flagship store on Rodeo Drive. The unveiling of the new concept, inspired by Salvatore’s years of innovation in California, marked a return to Hollywood, 100 years in the making.

Salvatore Ferragamo , (5 June 1898 – 7 August 1960), the founder, was an Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique handmade footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel and cage heel. Film stars and celebrities continue to patronize his company, which has evolved into a luxury goods empire spanning the world.