Italian luxury menswear house Ermenegildo Zegna opened this week its first stand alone in the U.S. dedicated to its Z Zegna line. The new Z Zegna mono-brand store is situated within the Beverly Hills Centre Mall in Los Angeles.

Also this week, Z Zegna's creative director, Paul Surridge, presented the Z Zegna Fall Winter 2013-14 collection at the Zegna showroom in New York, on Fifth Avenue. The Z Zegna line is the younger, more innovative line of Zegna. The house is planning to open more stand alone stores around the world.

If the 1600-square-foot LA store is successful, it could be the cornerstore for an aggressive Z Zegna roll-out. The Italian fashion house is said to be looking at potential space in New York.