As part of Villanova University's "The Difference Italy Makes" conference series, Bottega Veneta chief executive officer Carlo Alberto Beretta led a lecture on "Tradition, Elegance and Craftsmanship: The Timeless Luxury Model of Bottega Veneta" before a packed room of students and academics. The conference, created in conjunction with the Consulate General of Italy in Philadelphia, focuses on the impact that Italian commerce has on the world.

Beretta, who's approaching his one-year anniversary at the helm of the luxury brand, spent most of his time at the lectern Tuesday exploring the connection between luxury and art, weaving in Bottega Veneta's history to illustrate his point. A highlight was when he showed clips from a Seventies movie that Andy Warhol produced for the brand, replete with clips of women shopping in Bottega Veneta boutiques. 

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Fonte: ICE