The new Bulgari store designed by Peter Marino is a re-styling of the shop opened back in 1989 in one of the most strategic locations in Manhattan, on the corner of 5th Avenue and 57th Street, occupying very impressively 308 square meters of the outer façade of the Crown Building, a true landmark of New York.

Following and evolving the architectural elements of the house of Bulgari, and the flagship store in via Condotti in Rome, the Manhattan boutique draws on a timeless yet contemporary vision of Rome, combined with the integration of original details of the early 20th century.