First came Whole Foods. Then came Bottega Veneta. The luxury Italian brand will open a pop-up store Saturday in the hip-chasing neighborhood of Williamsburg, Brooklyn. Why, you ask? It is understood that Bottega saw the neighborhood as an untapped market for high luxury, and has also seen a growing appetite for its designs in the area. Creative director Daniel Lee is also thought to have been attracted to Williamsburg’s more recent history of artistic and counterculture movements.

Located at 33 Grand Street between Kent and Wythe Avenues, the 1,600-square-foot store will have a strong focus on accessories and a small offering of key ready-to-wear pieces — stocking an assortment of women’s handbags, shoes and small leather goods as well as a selection of men’s shoes, bags and accessories.