Ferrari this month opened its third “Tailor-Made Center” in the world and the first in the US. A 6,600-square-foot showroom on Manhattan’s Park Avenue that allows buyers to fully customize their supercar, choosing everything from fabrics and leathers to woods, paint colors and wheels.

The Ferrari Tailor Made Center is located at 410 Park Avenue in New York City houses a five-car display and an owner’s lounge. “The United States continues to be Ferrari’s strongest market and the new Tailor Made Center will further strengthen the relationship with our clients as they’re walked through the very same meticulous customization offered for generations at the factory in Maranello,” says Ferrari Chief Marketing and Commercial Officer, Enrico Galliera.