The Fiat 500's acquisition by the New York Modern Art Museum (MoMA) has earned the Fiat brand an accolade at the 2017 Corporate Art Awards. The award celebrates the status of the most popular car in the Fiat brand's history - the icon that brought mass car ownership to Italy and has become a worldwide ambassador for the country and a major symbol of Italian creativity - as a genuine, globally important work of modern art. 

Founded last year with the aim of increasing the visibility, recognition and reputation of projects which connect the world of business to the world of art, the prestigious Corporate Art Awards are organised in association with the LUISS Business School and support from the Italian Arts, Heritage and Tourism Ministry, as well as the Confidustria industrialists' association, ABI banking association, Museimpresa museums' association and the Foreign Ministry.