As the leader of the “Communication and Promotion Plan for the Via Francigena” project, Lazio Region attended the Travel & Adventure Show di New York for the first time on 25-26 January 2025. During the event, the Via Francigena route was presented to the general public with a special focus on the entire Italian stretch, from Valle d’Aosta to Puglia.

The New York fair (25,000 visitors) is one of the most important events in the outdoor and trails sector held in the United States. Present at the fair and the Via Francigena stand were the Lazio Region’s Tourism Director, Paolo Giuntarelli, along with official Gianluca Perla. Also in attendance were ENIT North America representative Caterina Orlando, Deputy Consul Marta Mammana, ICE New York Director Erica di Giovancarlo, and Italian parish priest Don Luigi Portarulo from St. Patrick’s Cathedral.