How Italian Heritage Brand Rodo Is Making a Big Move in the U.S.

Feb 23, 2019 182

BY: Katie Abel

Rodo — which has been a mainstay in Italy since 1956 — is making a bigger play for the U.S. market. The family-owned brand will officially launch at Bergdorf Goodman this spring. It will kick things off with a two-day event on April 6 and 7 that showcases the heritage and craftsmanship of Rodo’s shoes and bags.

The New York retailer has a department store exclusive with the label for the next year-and-a-half. In the meantime, Rodo has also been growing stateside with independents such as Stanley Korshak, Leigh’s, Axel’s and Joseph. (Rodo’s major global accounts include Lane Crawford, Harrods and others.)

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