Alberto Bresci had Formula 1 race cars on his mind when he graduated from the European Business School of London. A friendship with fellow student Lapo Elkann, the Fiat heir and grandson of Gianni Agnelli, spun him in a different direction.

Elkann gifted Bresci with one of his grandfather's old denim shirts, which sparked the idea of designing a similar shirt that was broken in and worn in the same places as the original. But instead of initials on the cuff, Bresci embroidered an Italian flag to underscore the garment's origins.

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Fonte: ICE