Tomas Maier craves authenticity. “Everything is so globalized, with so many stores that look alike in cities that have tons of personality,” says Bottega Veneta’s creative director. That realization has led him to develop retail spaces under the Maison rubric, flagships in which the materials, palettes, and details subtly honor their locations.

The latest Maison Bottega Veneta recently launched in Manhattan, following those in Milan and Beverly Hills, and it is the biggest: 15,000 seductive square feet of menswear, womenswear, accessories, and furniture spread over three 19th-century townhouses at 740 Madison Avenue. The exteriors have been restored to Age of Innocence perfection—Maier, a passionate architecture buff, is on World Monuments Fund’s advisory committee—grounding the store in the city’s streetscape narrative.