The New York office of the Italian Trade Agency (ITA), a governmental agency entrusted with the promotion of Italian food, wine, and other alcoholic beverages in the USA, announces its partnership with Arnald NYC to continue to educate American trade and consumers on Italian Spirits and keep the elevated perception of 'Made in Italy' top of mind in the press. This marks the Italian Trade Agency's third year of the public relations campaign on Italian Spirits in the US.

As part of the program, the ITA and Arnald will work together cohesively to continue driving awareness of Italian spirits and the various spirit categories through strategic press outreach, product seeding, and the entertaining of media events.