Italy on Madison campaign ended with enormous success a week of special events, cultural happenings, and experiential activities spotlighted authentic Italian craftmanship in fashion, culinary culture, jewelry, and design. Organized by the Italian Trade Agency (ITA), the campaign extended from Flatiron to the Upper East Side, highlighting stores, boutiques, and restaurants that recreated a sense of Dolce Vita in this iconic location.

After an energizing opening ceremony in front of the ITA headquarters, featuring welcoming remarks by H.E. Mariangela Zappia, Ambassador of Italy to the United States, and NYC Commissioner Kevin D. Kim, the program continued with a wealth of educational seminars and networking opportunities for the Jewelry industry at Piazza Italia, with over 40 participating companies from Italy; Design (presentation about sustainable design), Food & Wine (featuring seminars about Women in Wine, and the Restaurant Industry), craftmanship (workshops and lecture about the Venice Original project).