The avenue known for luxury shopping in the Big Apple will be celebrating the legendary era and Italian style glorified by “la Dolce Vita” for 7 days. The iconic avenue will celebrate “Made in Italy” for one week with a series of events centered around fashion, jewelry, food and design.

The “Italy on Madison” initiative, launched by the ITA (Italian Trade Agency), is emblematic of the revitalization of post-Covid Manhattan, presenting the best of what Italy has to offer, from May 18^th – 25^th. The ribbon cutting ceremony will take place on Wednesday, May 18th in front of the ITA’s headquarters on the Upper East Side (33 East 67^th  Street), where a Lamborghini will be displayed during the presentation of Italian institutions in New York, along with the partners of this initiative, such as Madison Avenue BID, Grand Central Partnership and Flatiron.