It’s fitting that Italian motorsports brand Ducati would open its newest showroom in SoHo, New York City, seeing as everything they do (including the newest 2018 bike models) is drenched in luxury and exclusivity.

Global Ducati CEO Claudio Domenicali was in attendance alongside Ducati MotoGP “team flag-bearer” Jorge Lorenzo for the grand opening opening of the 7,500-square-foot space dedicated solely to Ducati motorcycles, accessories, and apparel in April 2018. As the store sees traffic, don’t be surprised if you find celebrity Ducati riders like Ryan Reynolds and Chris Pine browsing the racks.