by Beth Connolly

New York-based Italophiles have a new resource in town when it comes to high-end holiday shopping. The city that never sleeps welcomed the OFFICIAL Made in Italy popup store on October 19, 2016. The store brings 60+ Italian brands under its lofted roof — and 80% of those have never before been sold on U.S. soil.

The project was conceived by brothers Francesco and Alessandro Violi in 2010 as a means to celebrate the cultural patrimony of Italy's grand artisanal traditions, and to rescue the "Made in Italy" concept from dilution. Over the past decades, the term has lost some of its cache. Legally, products may be labeled "Made in Italy" even if only two-thirds of the manufacturing processes occurs in Italy.

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Fonte: L'italo-Americano