Uomo Moderno, a fashion and lifestyle magazine from Italy, is inaugurating the New Generation Fashion Tour from Italy, which will kick off at the close of the Mercedes-Benz Fashion Week on September 12 with New York Fashion Week Italian Collections at 320 Studios on 320 West 37th Street, 14th Floor, New York.

The tour will continue to Philadelphia on September 19 with the Philadelphia Fashion Show from Italy, which has been chosen as a marquee event by the city's fashion week called the Philadelphia Collection.

At the event, the men's and women's collections of young emerging designers from Italy—such as Nico Didonna, Rumjungle, Lvchino and Malph—will be presented to the live musical accompaniment of Valentina Raffaelli from Tuscany & her band Sunshine Superman.

Jason Pierre Paul of the New York Giants has signed on as the star guest model, and we are awaiting the confirmation of many more surprise celebrities.

Guests may choose from two types of tickets. First, the VIP Package starting at 6pm includes signature antipasti, complimentary toasts, vodka drinks by Punzoné, backstage shots, and an intimate time of "meet & greet" with the musicians, designers, star models, special guests, and organizers.

The second option, General Admission, begins at 7pm and includes vodka drinks by Punzoné, a complimentary copy of the Uomo Moderno Anniversary Edition, and an amazing fashion show with live music.

Tickets can be purchased at: http://www.eventbrite.com/e/new-york-fashion-week-italian-collections-tickets-11710401125

Journalists and buyers should contact Francesco at [email protected]

So come out and experience the elegance of modern-day Italy!