When architect Peter Marino was tasked with renovating the Bulgari flagship on New York's Fifth Avenue, he looked to the luxury jewelry brand's Roman roots. Occupying a corner spot in the iconic Crown Building (designed in 1921 by the same architects who completed Grand Central Terminal), the store's new criss-crossed and rosette-studded façade is a standout on the street, but the marble-trimmed, glass-encased entrance is familiar—a replica of the brand's flagship in Rome.
"Symbolically, it's a way to enter into the Bulgari world," said Silvia Schwarzer, the brand's chief architect. "So, we wanted to give that to the city of New York, but also have some elements specially designed by Peter for the New York store."Inside, Marino has mixed Italian design tradition with American innovation. Hand-placed marble and glass tesserae make up the sparkling white floor under jewelry cases inspired by Carlo Scarpa's Delfi Table (which was itself inspired by a Marcel Breuer design).
SOURCE: https://www.architecturaldigest.com
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