Prada is going for a swim. The Italian fashion house is taking a dip in the pop-up craze this summer with its traveling Prada Outdoor series, which debuted earlier this month. Now making its way to Miami, Prada Outdoor will land in the Design District on June 24 with “Coast,” an immersive diorama-cum-shopping experience designed to resemble your favorite plage.

Prada Outdoor mirrors the growing consumer urge to experience in addition to shop. After a year in isolation, the pop-up motifs don’t just reflect just our increased reliance on the outdoors for gathering and socializing in the past year; they also feed our growing appetite for immersive, physical entertainment.