The American Indian Alaska Native Tourism Association (AIANTA) introduced Indian country tourism to the Italian market for the first time at Showcase USA-Italy, March 1-3.
During Showcase USA-Italy, AIANTA representatives met with more than 100 Italian tourism trade professionals including tour operators, travel agencies and travel media. AIANTA provided itinerary ideas, e-brochures from tribes and tribal entities, as well as general information about travel opportunities within Indian country.