Iconic Italian fashion brand eyes Austin as emerging ‘luxury center’

Dec 09, 2021 411

BY: John Egan

Austin’s shopping scene continues to go upscale. Prada plans to set up shop in Austin, following fellow Italian fashion house Gucci into the Capital City. Prada, an iconic retail brand known for its high-end handbags, shoes, and clothing, is targeting Austin as part of a three- to five-year expansion in the U.S.

“We are underinvested in the U.S.,” Paolo Zannoni, chairman of Prada’s parent company, told The Wall Street Journal. “That’s going to be a significant area of growth and profitability.” Prada already operates stores in major U.S. cities like Dallas and Houston, but now plans to open locations in emerging “luxury centers” such as Austin, Atlanta, Seattle, and San Jose, California, according to a corporate presentation given November 18 in Milan, Italy.

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SOURCE: https://austin.culturemap.com

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