A Las Vegas resort in a prime real estate location gets a refreshed brand identity in a new campaign. Venetian Resort Las Vegas -- which is owned by Vici Properties and operated by Apollo Global Management -- launched a “Viva Las Venice” campaign introducing a refreshed brand identity following substantial investment in the property, which is in close proximity to the Sphere music and entertainment arena.

On a recent earnings call, Vici Properties COO John Payne said the The Venetian is “being proactively reimagined across several business verticals, including conventions, food and beverage, hotel rooms, gaming floor optimization, entertainment, and more, to drive the continued growth of the operating business, as well as capitalize on the Sphere, which sits behind The Venetian.”