Vinitaly International’s first mission for its 2019 tour took some of the best Italian wines to San Francisco, California, where the 44th edition of the Winter Fancy Food Show was in full swing from January 13th to 15th at the Moscone Center. For the third year in a row, Veronafiere and Vinitaly International spread the gospel of Italian wine culture through numerous wine tastings which were held in the Italian pavilion and were organized in cooperation with ICE - Italian Trade Agency (ITA) and its New York office.

Organized by the Specialty Food Association, the Winter Fancy Food Show is the largest trade show devoted to food and beverage on the West Coast, where the most influential decision-makers in the retail, foodservice, e-commerce, and hospitality sectors gather annually to do business.