Bowtie-bedecked auctioneer Samuel Freeman was faced with the unusual task of convincing a crowd to buy something he admits he knows nothing about: the Tartufo Bianco d'Alba, or Alba White Truffle.
"I've never auctioned food before," Freeman says, "and I'd never even eaten a truffle until two days ago." Apparently that first taste won him over. "It was unbelievable." At $458 per ounce once the bidding got underway, those truffles better knock your socks off.