A Fredericksburg coffee shop and bakery keeps paying it forward, topping the record organizers had targeted even as the phenomenon keeps going. As of Monday afternoon, Italian Station downtown said it has had nearly 1,200 customers pay forward the cost of a cup of coffee for each next customer, topping the record of 900, at a Starbucks location.
 
Owner Anita Crossfield said they’re going to keep the feel-good promotion going as long as customers continue to pay forward the price of the next customer’s coffee. She said the 900 mark was topped on Saturday, and that word of the effort has brought some customers in especially to take part in it.